Market Access

IIC takes pride for every start-up incubatees that are able to bring its products to the intended users. Hence, IIC will act as an extension arm to the incubatees when it comes to product commercialisation and product marketing. Assistance rendered to incubatees includes:

• All year round, IIC brings its incubatees to participate in relevant exhibitions, seminars, trainings and forums, whether locally or internationally in an effort to build its incubatees market presence.
• IIC disseminate information on business  matching sessions organised by other agencies / TPM and encouraged its incubatees to attend
• IIC identified market potential for its incubatees and arrange a specific business matching session

Besides, the more conventional programmes above, IIC has its signature Open InnoMart programme, where MNC/GLC/large companies will pitch their problem statements to our incubatees as case studies. With these programmes, incubatees are faced with real-life problems which requires analytical problem solving skills.

 Lastly, IIC also takes pride in its very specialised Market Identification Programme, where our incubates SMEs are given the assistance to probe, test and validate identified market opportunity – before they invest in actual product development. Through Market Validation services, SMEs are assisted to determine whether there are buyers for their product or whether they should just look for something else altogether.